RAW-licious cafe feeds the design shoppers hunger with Decorex and House and Leisure.

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All furniture supplied by RAW Studios

The RAW-licious Cafe: Decorex Joburg 7 – 11 August 2013

The RAW-licious Cafe is the trendy place to go for organic offerings such as soups, salads, and wraps. All furniture supplied by RAW Studios.

Raw Studios has a delicious side that we are proud to be able to show in collaboration with Decorex Joburg 2013. This year, Hall 5 will host the RAW-licious Cafe earmarked to offer a happy place for shoppers to find a moment of respite in a space that nurtures and stimulates a sense of wellbeing. This will be the first concept restaurant that Raw Studios will be furnishing in an exhibition space. The idea is to furnish a restaurant space with Raw Studios furniture and objects, drawing on our products’ soft and calming aesthetic to create a peaceful space for shoppers to take a break in. Remember to come find your Bliss at RAW-licious Cafe Decorex Joburg 2013. Our Ikonik woodlockers can also be seen at House And Leisure’s interactive stand.

 

All Raw Products at last year’s prices and the most important KLIK component now 25% more affordable.

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We are delaying our yearly price increase for another 30 days to give our existing and new clients a chance to purchase our products at last year’s prices. As a bonus thank you from us, we also offer the following amazing deals:

By permanently lowering the cost by 25% of the KLIK ™system Backing board, undoubtedly the most important component in the range, we’re making it more affordable for people to own one of our top selling products.

Klik at Decorex    Klik at Decorex

To add to the specials, we are giving away 1 Standup™ laptop or tablet stand for every 3 Rollo™ purchased by the end of August. If that is not enough, we will be giving away 1 Standup™ laptop or tablet stand for the first 10 purchases of R1 000.00 or more on all other products.

Be sure to get it before the end of August!

We now offer training in design and manufacture using CNC technology.

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We recently welcomed a group of students from the Interior Architecture course at the University of Pretoria into our workshop. They were given an object to design and after a week ended up with a full scale working prototype. The course was aimed to help the students gain an understanding of the processes and methodologies present in the manufacturing environment. If the manufacturing process and the restrictions and/or opportunities thereof is better understood one can make more informed decisions during the design process. We intend to extend this course to professional creatives in the architecture, interior design, product design and engineering industries in the near future.

The training started with an introduction to engineered timber (specifically Finnish Birch plywood), design tactics for CNC router cutters, methods of joinery and a discussion of finishing processes. The students were then given a brief to design a trolley that is suitable for an outdoor market. They conceptualised their designs and presented them the next day. Design discussions and laser cut scale models gave the students a chance to engage with the problem. Soon enough the designs were looking promising and we cut four working prototypes of a quite sophisticated stature.

Prototyping is a means to test and refine a design in terms of function, material performance and aesthetics before production.

The response was overwhelmingly positive from all involved.

Raw is almost famous.

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Film Crews at Raw Studios


Raw has recently been host to two film crews wanting to find out more about the what’s and the how’s of our business. First up was a crew from Kyknet’s breakfast show called Dagbreek.  Raw has also supplied all the furniture for their studio set, so our products can now be seen frequenting the early morning airwaves. Their insert on the show can be seen here:

A crew from Distel’s Fine Brandy By Design Brand was next as part of a bar design competition that Raw was chosen for. Distel is aiming to “Hipify” their brandies to appeal to a younger market and this competition forms part of that campaign. Their clip can be seen here:

Learn how to collaborate with us (part 1).

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First in the series of Raw Studios ”How To” docs.

We often get asked the following question: How can we contact you and make use of your expertise and capabilities on our projects?

The contact part is the easy bit, but its the interaction (with Raw and other service providers) and the process stages followed before and during the project that is daunting to most clients. They have questions and concerns that makes them hesitate in the process and unsure of the outcome.

With this blog and a couple more over the coming newsletters, I would like to explain these steps, and also shed some light on what exactly we would expect from you and what you can expect form us.

The Structure will be loosely based on the Design Council’s Double Diamond model, with additional supporting strategies from other models.

For a start let look at the four big stages and briefly what each stage entail.

The four big stages model

Stage 1: Discovery (initiation). “1st quarter”
Although not necessarily the start of the project, this is the stage where you as the client gets your ideas and inspiration. In some instances we are not even involved yet.

Stage 2: Define. “2nd quarter”
In the definition stage you will clarify your concepts and identify your objectives and goals for the project. This is where you define the project brief.

Stage 3: Develop. “3rd quarter”
The development stage can also be called the problem solving stage. If you need expert advice from other disciplines, this is the last stage where such experts can be brought in. Its here where all the ironing out of problems and refining of aesthetics happen.

Stage 4: Delivery. “4th quarter”
Here we will have the project or product ready for final approval, and scheduled to be launched. If it is a site-based project, this is where we will go on to site for installation.

Next time we will be focusing on the initial idea and conceptualization of that idea.

What the new and improved RAW Studios can do for your project.

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In an effort to serve our existing clients better and to grow our client base even further, Raw has started outsourcing production of our products to local firms that we trust to uphold the quality we are known for. In the last year we have sought to reposition ourselves more decisively in the service market, where we believe we are well placed to offer an innovative bouquet of services from conceptualization, through design and prototyping to testing, project management and production coordination.

Our aim is to become the preferred design-supply specialist in the mid to larger-sized project segments for furniture systems, seating systems, office systems and the like. As such, we would be able to offer real turnkey service solutions to project managers, designers, procurement agents and directly to corporates, institutions and other businesses.

An in-depth knowledge of our preferred FSC certified materials and the possibilities and capabilities around CNC machining technologies and super efficient production processes are only some of the factors that give us a leading edge in this competitive market.

The fact that Raw already offers an innovative range of in-house designed, locally produced, modular and distinctly Raw! furniture systems and products means our clients can very often find solutions right there in the existing offering, saving time and money. At quantity, we are able to modify existing products to a certain extent, such as for branding opportunities, to make it even more cost effective for the client. Very few suppliers can offer that!

Social Sustainability: South Africa’s Top Ten Designers. As named by theculturetrip.

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House and Leisure, Fouche House in Southdownshttp://theculturetrip.com/africa/south-africa/articles/top-ten-south-african-designers/

Raw Studios: Working predominantly in Birch plywood, Raw is committed to creating its furniture systems using sustainably sourced and environmentally responsible materials. Based in Pretoria, Raw Studios is now a culmination of a 16 year creative journey that has seen the company come up with a vast number of exciting and innovative designs. An example of this is the Klik™ system, a modular storage system that allows for an endless amount of possibilities that can cater to stores, offices, and even home workstations or children’s bedrooms. Compiled of an array of elements such as shelving, worktops, storage boxes, cupboards etc. each item can simply ‘klik’ into the base panel and be rearranged as often as is needed. A creative and yet simple system, Klik™ is the sort of thing that changes the way we think about design and utility.

Visit us at FOOD, WINE, DESIGN 2012

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www.foodwinedesign.co.za

Hyde Park Corner Shopping Centre Rooftop

Johannesburg, 23 – 25 November 2012

Opening times:

Friday 23 November: 12pm – 10 pm

Saturday 24 November: 10am – 10pm

Sunday 25 November: 10am – 4pm

RAW, together with GOET (www.goet.co.za), has a large display stand at this year’s Food Wine Design show. Apart from being a first of its kind in South Africa, this boutique outdoor market features the best local furniture designers/crafters, artisan products, top wine labels, micro breweries and speciality foods. We just love the easy atmosphere, this is a trade show where you actually feel like hanging around a bit longer. Expect to see new products from both brands and some show specials that add up to great value.

Finally a corporate gift that speaks of your company

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Tired of giving and receiving boring corporate gifts? The usual culprits come to mind… pens, key rings, torches, mugs, flash drives and golf ball bags, all nicely branded, yet of questionable quality. These usually end up broken or dumped in landfills before Christmas and leave you wondering why the gifter even bothered.

We believe that the gift should reflect something of the core values of the company. Some other big brands, such as VWSA, seem to agree with us and have chosen our Standup™ product for corporate gifting.

  
The Standup™ laptop stand was initially developed for two reasons: For use in our own studio as we mainly operate on laptops and as a promotional item which reflects our core design ethos and company values. The idea was to create an object, which although simple and elegant, is also functional and healthy, both to the user and the planet. Our work in glue-less, screw-less flat-pack design using sustainably sourced engineered materials, is well known, and this object epitomises that ideal. Utilizing a clever little twist joint that requires no tools to assemble, we create just enough structure to raise even the bulkiest of laptops to an ergonomic angle and raise the screen enough to improve the posture of the user considerably. Disassembly is just as easy as we’ve made it fully collapsible and conveniently clipped the bits together so you don’t lose them when you’re mobile.

Giving the Standup™ laptop and ipad stand says the following about your company:

* You care about the environment
* You support innovation
* You support local design and manufacture.

 

What others say about Standup™:
http://www.lovedetail.co.za/2011/favorite-object_may-2011/

How to assemble Standup™:
http://www.youtube.com/watch?v=9A1ueJZpM4Q

What others say about Raw Studios™:
http://www.theprettyblog.com/2012/04/raw-wood-furniture-giveaway/

TRESSEL XL. On special until end of 2012

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SPECIAL OFFER:

Normal price R 6,900- incl.
Special price R 6,400- incl.

Supersize me… We hear you!

Raw has, over the last year, had numerous requests from clients to create a full lenght (8 seater) version of our best selling Tressel™ table. By further developing the already existing Tressel™ Boardroom table we are proud to present this 8 seater dining table to the public. Enhancements from the standard Tressel™ include a thicker top, thicker legs and on the whole the unit is easier to assemble. As a welcome consequence of the size of the top, 2000mm x 1100mm, we have minimized wastage on the raw material and can now offer these at the very competitive price of R 6,900- for the natural and R 7,400- for the white (smooth laminate) finish.

Tressel XL Boardroom Table

Tressel™ XL …… the perfect combination between value and elegance.