Category Archives: Collaboration

Double take at Decorex JHB 2012

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We have two collaborations going at Decorex Johannesburg 2012. “Decorex Designer collection with Raw Studios” was initiated by Decorex itself to bring some of the coolest designers and craftsmen’s work to the public’s attention, and Raw Studios was asked to ‘house’ them using our popular Ikonik™ woodlockers. Ikonik™ is our take on the traditional steel locker, produced exclusively from Finnish Birch Plywood (even the hinges) and as the name suggests, it has become a very popular must-have object to the public.

“Decorex Designer collection with Raw Studios” can be found in Hall 5, stand E77 and an absolute ‘must visit’ whatever you do this year at Decorex. The exhibition runs from 8-12 August 2012 and you stand the chance of winning a Raw Standup™ laptop stand if you swing by to enter. Standup™, the laptop stand you can hardly do without, is also on sale at the stand.

 

 

PIA – Pretoria Institute for Architects – was the first to adopt our (still under development) klik FS system as they don’t mind being guinea pigs for innovation. We kitted out their stand at the Green Building Expo in July and now again at Decorex Jhb. “It looks fantastic and works even better than expected” were the comments from PIA management and the public at the Green Building Expo. We are sure it will be a hit once again at Decorex. Visit the PIA at Stand G11 in Hall 2 as they exhibit the best that South African Architecture has to offer. Raw and PIA will continue to collaborate throughout the year on expos and the like..

 

 

 

 

DECOREX JOBURG  2011 AWARD
Most Innovative Product
Winner: RAW™ Studios

“Each of the products of RAW Studios’ stand can be considered for an innovation award. From the Toasti heater to the new line of office furniture- RAW Studios is the design force to watch. That’s why the judges decided to award RAW Studios’ whole portfolio of products with the award for the most innovative on show. The stand clearly mirrors the RAW design philosophy: well detailed, but nothing superfluous. Everything has a purpose.”  Decorex Jury

We eat concepts for breakfast

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RAW Earthworld FNB CollaborationAndre Eksteen from Earthworld Architects loves designing furniture but as he runs a busy architectural and interior practice, there never seems to be enough time to realize this passion. That is where Raw Studios comes into the picture, as we have successfully collaborated with the Earthworld team on several occasions. The latest was working together on several concepts they created for the FNB premier banking office space solutions. These are far from traditional office systems and reflect the progressive thinking that is already well known from FNB. Almost reminiscent of the Google workplace, it is open plan, and very feel good, with equal amounts of seriousness and fun. There are Hot desking units that wrap around the users and collaborative plug and play creativity inducing areas that address mobile users’ needs, and team coloured whiteboards for the Premier teams’ brainstorming sessions.

Raw Studios developed these concepts into actual products for Earthworld and supplied these directly to FNB. The response has been very positive. Creating products from highly conceptual ideas is a great challenge and sometimes a hard journey of testing and discovery, with all the accompanying highs and lows of such a process. But that’s just how we do the thing we do.

 

Plywood radios on a mission

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Raw designed and produced plywood-clad radios used as promotional items for ICR, a pirate radio station in Joburg central. At a recent ICR event in Melville these sweet little radios were all the rage as fans clamoured to get their paws on the object. Marketing brainchild of Joao Orecchia, one of the founding members of ICR, the radios were conceived to promote ICR and their mission:

 

“ICR or Invisible Cities Pirate Radio is an alternative to mainstream radio in Johannesburg. It is a place for artists and experiments. A place to talk about our city”

“At once super-local and super-international, ICR reaches all of the Johannesburg city centre, Newtown and Braamfontein via the airwaves on 102.2 fm, and the rest of the world via live stream.”