The RAW-licious Cafe: Decorex Joburg 7 – 11 August 2013
The RAW-licious Cafe is the trendy place to go for organic offerings such as soups, salads, and wraps. All furniture supplied by RAW Studios.
Raw Studios has a delicious side that we are proud to be able to show in collaboration with Decorex Joburg 2013. This year, Hall 5 will host the RAW-licious Cafe earmarked to offer a happy place for shoppers to find a moment of respite in a space that nurtures and stimulates a sense of wellbeing. This will be the first concept restaurant that Raw Studios will be furnishing in an exhibition space. The idea is to furnish a restaurant space with Raw Studios furniture and objects, drawing on our products’ soft and calming aesthetic to create a peaceful space for shoppers to take a break in. Remember to come find your Bliss at RAW-licious Cafe Decorex Joburg 2013. Our Ikonik woodlockers can also be seen at House And Leisure’s interactive stand.
We recently welcomed a group of students from the Interior Architecture course at the University of Pretoria into our workshop. They were given an object to design and after a week ended up with a full scale working prototype. The course was aimed to help the students gain an understanding of the processes and methodologies present in the manufacturing environment. If the manufacturing process and the restrictions and/or opportunities thereof is better understood one can make more informed decisions during the design process. We intend to extend this course to professional creatives in the architecture, interior design, product design and engineering industries in the near future.
The training started with an introduction to engineered timber (specifically Finnish Birch plywood), design tactics for CNC router cutters, methods of joinery and a discussion of finishing processes. The students were then given a brief to design a trolley that is suitable for an outdoor market. They conceptualised their designs and presented them the next day. Design discussions and laser cut scale models gave the students a chance to engage with the problem. Soon enough the designs were looking promising and we cut four working prototypes of a quite sophisticated stature.
Prototyping is a means to test and refine a design in terms of function, material performance and aesthetics before production.
The response was overwhelmingly positive from all involved.
Raw has recently been host to two film crews wanting to find out more about the what’s and the how’s of our business. First up was a crew from Kyknet’s breakfast show called Dagbreek. Raw has also supplied all the furniture for their studio set, so our products can now be seen frequenting the early morning airwaves. Their insert on the show can be seen here:
A crew from Distel’s Fine Brandy By Design Brand was next as part of a bar design competition that Raw was chosen for. Distel is aiming to “Hipify” their brandies to appeal to a younger market and this competition forms part of that campaign. Their clip can be seen here:
In an effort to serve our existing clients better and to grow our client base even further, Raw has started outsourcing production of our products to local firms that we trust to uphold the quality we are known for. In the last year we have sought to reposition ourselves more decisively in the service market, where we believe we are well placed to offer an innovative bouquet of services from conceptualization, through design and prototyping to testing, project management and production coordination.
Our aim is to become the preferred design-supply specialist in the mid to larger-sized project segments for furniture systems, seating systems, office systems and the like. As such, we would be able to offer real turnkey service solutions to project managers, designers, procurement agents and directly to corporates, institutions and other businesses.
An in-depth knowledge of our preferred FSC certified materials and the possibilities and capabilities around CNC machining technologies and super efficient production processes are only some of the factors that give us a leading edge in this competitive market.
The fact that Raw already offers an innovative range of in-house designed, locally produced, modular and distinctly Raw! furniture systems and products means our clients can very often find solutions right there in the existing offering, saving time and money. At quantity, we are able to modify existing products to a certain extent, such as for branding opportunities, to make it even more cost effective for the client. Very few suppliers can offer that!
Raw Studios: Working predominantly in Birch plywood, Raw is committed to creating its furniture systems using sustainably sourced and environmentally responsible materials. Based in Pretoria, Raw Studios is now a culmination of a 16 year creative journey that has seen the company come up with a vast number of exciting and innovative designs. An example of this is the Klik™ system, a modular storage system that allows for an endless amount of possibilities that can cater to stores, offices, and even home workstations or children’s bedrooms. Compiled of an array of elements such as shelving, worktops, storage boxes, cupboards etc. each item can simply ‘klik’ into the base panel and be rearranged as often as is needed. A creative and yet simple system, Klik™ is the sort of thing that changes the way we think about design and utility.
RAW, together with GOET (www.goet.co.za), has a large display stand at this year’s Food Wine Design show. Apart from being a first of its kind in South Africa, this boutique outdoor market features the best local furniture designers/crafters, artisan products, top wine labels, micro breweries and speciality foods. We just love the easy atmosphere, this is a trade show where you actually feel like hanging around a bit longer. Expect to see new products from both brands and some show specials that add up to great value.
Tired of giving and receiving boring corporate gifts? The usual culprits come to mind… pens, key rings, torches, mugs, flash drives and golf ball bags, all nicely branded, yet of questionable quality. These usually end up broken or dumped in landfills before Christmas and leave you wondering why the gifter even bothered.
We believe that the gift should reflect something of the core values of the company. Some other big brands, such as VWSA, seem to agree with us and have chosen our Standup™ product for corporate gifting.
The Standup™ laptop stand was initially developed for two reasons: For use in our own studio as we mainly operate on laptops and as a promotional item which reflects our core design ethos and company values. The idea was to create an object, which although simple and elegant, is also functional and healthy, both to the user and the planet. Our work in glue-less, screw-less flat-pack design using sustainably sourced engineered materials, is well known, and this object epitomises that ideal. Utilizing a clever little twist joint that requires no tools to assemble, we create just enough structure to raise even the bulkiest of laptops to an ergonomic angle and raise the screen enough to improve the posture of the user considerably. Disassembly is just as easy as we’ve made it fully collapsible and conveniently clipped the bits together so you don’t lose them when you’re mobile.
Giving the Standup™ laptop and ipad stand says the following about your company:
* You care about the environment
* You support innovation
* You support local design and manufacture.
Normal price R 6,900- incl.
Special price R 6,400- incl.
Supersize me… We hear you!
Raw has, over the last year, had numerous requests from clients to create a full lenght (8 seater) version of our best selling Tressel™ table. By further developing the already existing Tressel™ Boardroom table we are proud to present this 8 seater dining table to the public. Enhancements from the standard Tressel™ include a thicker top, thicker legs and on the whole the unit is easier to assemble. As a welcome consequence of the size of the top, 2000mm x 1100mm, we have minimized wastage on the raw material and can now offer these at the very competitive price of R 6,900- for the natural and R 7,400- for the white (smooth laminate) finish.
Tressel™ XL …… the perfect combination between value and elegance.
When development started on the Rollo stool we had two clear aims that we wanted to achieve. Firstly, it had to be a true flat-pack object that was quick to assemble, using only the inherent strength properties of the birch plywood and no mechanical fixings. Secondly, it had to be so efficiently produced that we could offer it at a very competitive price.
To achieve this we employed a “stress” joint developed months earlier for a much smaller object, scaled this up and started prototyping and tweaking through a series of models until we were happy with the integrity of the jointed construction. Form followed innovation in this case, as we set to work on a series of experimentations in form while constantly being aware of optimal material usage. Discovering that we could produce another new product on the same piece of material, utilizing the areas that would normally be wasted during the machining process, meant that we achieved increased efficiency and lower cost per unit.
Rollo will be ‘tested’ on the public during the Food Wine Design Fair (23 – 25 November 2012, Hyde Park Corner Shopping Centre Rooftop). We are obviously hoping for lots of good (or bad) feedback to guide us in further development.
The latest addition to the Raw product family is Takke, an Afrikaans word for ‘tree branches’.
You may well ask what this “Takke” we are alluding to is? “Takke” is a wall-mounted coat rack with its shape and form inspired by and derived from the simplified silhouettes of tree branches. The branch structure lends itself naturally to the shaping of hooks and hanging spaces. These natural hooks and hangers are what attracted our attention initially and formed the biggest inspiration for the design. Precedents for coat rack design are readily available. Few acknowledge the origins of the design. We aim to rectify this.
Inherently the shape of tree branches does not lend itself to a modular simplistic design, nor to the cost-effective use of materials, but at Raw Studios our design philosophy is driven by such essential goals.
We considered the various aspects of the designs and combined them with the instinctive jointing techniques we make use of. The product that finally emerged is esthetically pleasing and functional. It also boasts of exceptional economical use of materials and resources.
Once Takke is officially launched in all its varying configurations, we believe this product will successfully branch out into many interiors and into people’s hearts.
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