Customerization now trending at Raw.

Leave a comment

Since we started focusing on designing modular furniture systems instead of merely objects, customization was forced to take a back seat to versatility and affordability but we do believe we have now found a healthy balance.

Within well-considered systems we believe we can provide a multitude of designed solutions that have a wider uptake and greater impact, with a higher end look and feel, but still at an affordable price.RAW Studios Customerization surfaces Ohtwo chairThat said, systems are inevitably pretty generic by nature and as we start working on bigger and bigger projects (100+ workstations) for larger organizations we recognized the need, and the fun really, of what we are now calling Customerization. Customerization is the one on one interaction we now encourage with organizations that want to add something of their own to our various office applications.RAW Studios Customerization Office Range Workspace Storage Co-space StorageWe recently completed a Mockup for a very large and well-known scientific research organization where we, in collaboration with Design Team Fabrics and In Awe Interiors, customerized in the following ways:

Vertical surfaces, such as doors and drawer fronts have customerization options that range from vent design and handle options to colouring and branding. In addition to this our available machining options, milling and laser engraving allows us to brand certain surfaces in a very cost effective way.RAW Studios Customerization office furniture doors drawer lockers frontsAdding Colour works great in many ways from assisting with way finding to defining departmental identities or simply livening up a space. We add colour in the form of specially formulated wood stains for vertical surfaces and high pressure laminates for seating or other horizontal work surfaces.RAW Studios Customerization Din+ Range Furniture tables chairsUpholstery of certain office elements can have a wonderful effect on the look and feel especially if those have been colour coordinated for the organization or project as we had done for this mockup in conjunction with the amazing people at Design Team.RAW Studios Customerization Co-space Office Furniture Upholstery PodThese are just a few ways in which we create a unique look and feel for organizations on project basis. We have had such good feedback that we have decided to showcase this offering at Inspire B@B Trade Show on the 1 – 3 June 2016, stand CON10 . Please join us there to discuss your next great project.

See us at Inspire Trade Expo 1 - 3 June 2016

See our video of the mockup:

Project Testimonial – Africa Centre

Leave a comment

It took a forward thinking organization in need of change, combined with an architect team with real vision, to create what is quickly becoming known as the “new” Africa Centre. Raw is proud to have played a significant part in the transformation of the workspaces and interiors at this legendary international research centre in rural Kwazulu-Natal.

Also see our Africa Centre project page.

Nandos Columbine s(m)itten on Raw’s Ohtwo™ Chairs.

Leave a comment

Nandos Columbine with Raw’s Ohtwo Chairs

Even before Raw’s new Ohtwo™ chairs were available to order, interior designer Anne Maclachlan from Foundation Design specified them for use in the new Nandos Columbine Restaurant. The fact that the chairs are available in two model types and eight colour choices was also not lost on her as it fit beautifully into her vision for this interior. We love the design at Nandos Columbine but that’s just a start for Ohtwo as the product has now been taken up in the specification documents for two other large and well-known brands.

Nandos Columbine with Raw’s Ohtwo Chairs

Nandos Columbine with Raw’s Ohtwo ChairsNandos Columbine with Raw’s Ohtwo Chairs

SEE ALSO: OHTWO™ CHAIRS PRODUCT PAGE

The BLIMP has landed.

Leave a comment

100% Design South Africa took place last weekend, at Gallagher Convention Centre, where local and international exhibitors showcased their innovative products and solutions to both the trade and public.

100% Design Expo Raw Studios

Raw Studios’ eye-catching 3m high Co-space, created more than ample interest. It enticed interesting, fresh and, sometimes down-right bizarre visitor engagement. The visually inspiring, Co-space with colourful splashes of thought-provoking elements, was designed and produced on-site, at their Pretoria studio workshop.

Raw Studios’ proud team of experts pushed digital fabrication boundaries, creating a next-generation solution for the modern work life. It was made using CNC technology and environmentally responsible materials.

Peet van Straaten, owner of Raw Studios, commented, that the concept of the Co-space was to activate a transitional, open space, encouraging interaction and conversation. “We wanted to emphasise that the nature of work, as well as its environment, is changing and that employees will ultimately be the force driving the revolution towards more flexibility and responsiveness.”

Openplan layout with no work-life balance was part of the old rules. Employees no longer work solely at their workstations, but rather also at home, on the move, as well as in other spaces within the office environment itself. New rules require that employees have more flexibility and interconnectedness. There is an evident need for  different types of spaces for the different types of vocations. Considered and connected employees become brand ambassadors and will be the greatest of assets if cared for and recognised by employers. These new rules in the work life environment were explored at Raw’s Co-space stand for all to observe and absorb.

The message was clear. Raw Studios provides flexible, collaborative, workspace and Co-space solutions for the modern, digitally evolving business of tomorrow.

Click here to read our previous blog about worklife.

BEC

Spoiler alert…now for the good stuff. Get your popcorn ready.

 


 

The BLIMP is on the move

Raw Studios has decided that this is only the beginning for The BLIMP. Yes every BoxOffice-hit should have a star, followed by a roadshow of course.

Peet adds: “What started out as a raw concept, a way to invite the spectator into our world, is evolving into something with a lot of possibility and potential.”

It’s official. The BLIMP has arrived in the Built Environment Centre (BEC) on Fox street, in the Maboneng Precinct, and will be residing there for a few weeks, before moving to the next exciting environment, the idea being to travel all around Gauteng!

Blimp BEC

Raw Studios recently provided the BEC with office- and meeting-room furniture, as well as Hot-desking items -all tuned to motivating collaboration and connection in the ever-evolving worklife of tomorrow. This is the opportune platform to introduce these new product ranges, as well as a space in which to engage with fellow industry partners.

Victoria Stephens, Executive Manager of GIfA says:  “GIfA partnered with Legrand Concept Store to move into 274 Fox street, Maboneng in May 2015, to open the BEC. The purpose of this initiative is to promote the built environment and create awareness of architecture, whilst serving our members’ interests. The BEC aims to provide post-graduates, graduates and industry professionals with the resources needed to trade and effectively operate their businesses. The Built Environment enables them to network and collaborate as well as providing industry expertise, meeting facilities, equipment and advisory services.”

This is a Raw Studios’ call-out to all those industry junkies, designers, forward-thinking business folk, executives and inspired students, to come and engage at the BLIMP.

The official opening of the BEC will be announced soon. Naturally you are invited and who knows, maybe we’ll even throw in a VIP ticket, just because that’s how we roll.

Until next time. Raw getting real.

#blimp #nextstep #rawstudios #worklife #pretoria #co-space #digitaloffice

Information about GIfA and the BEC: http://bit.ly/1PBiWO2

Raw to talk worklife at 100% Design Show this year

Leave a comment

Each year, when debating whether or not to be part of the 100% Design expo Raw Studios looks inward, and contemplates their situation: what does one present to the public, what does one say, who are we? This year, there is no new product range per se on show, but rather an attitude, an important image-making and brand-reappraisal. Why is this so? Because Raw is not just about making high quality, cost-effective, durable, elegant and environmentally-responsible office furniture, but it is also about facilitating the spaces for creative thinking, about innovating these spaces and designing solutions to suit the evolving worklife.

The stand, this year, is therefore an activation, an in-between space, a transitional piece between furniture and walls. Less product and more interaction with the public; the start of a longer dialogue, perhaps. It is a large, slightly curvaceous, engineered structure, a wave series of frames – there will be some products on display,but the stand itself is the showcase, the eye-catcher. It is on a larger scale for Raw Studios and indicates the new direction of more spatial constructions, alongside the well-proven product range. Come and see it for yourself at the 100%Design Expo, Stand D30, from 6-10 August and experience this worklife ethos.

pod_model_009

The nature of work and the workplace has been evolving, blurring the line between work and home life. Work is becoming flexible, mobile and changeable, while the place of work is expected to be healthier, brighter and more co-worker-centred. More considered and responsive worklife environments are emerging.

Raw was born to cater for this more vibrant, healthier and more inclusive world. Customers, and workers alike, are seeking greater transparency, authenticity and environmental awareness, in an increasingly complicated world. Simplicity, durability, resilience and integrity are crucial components in response to this. Raw works with non-toxic, durable materials, designs (re)configurable ergonomic systems and details, and most of all, delivers finely crafted cost-effective products.

Interconnectedness, quality, consideration and configurability, in an adaptable and more sensitised world of meaningful employment demands a product range and system thinking that creates the suitable spaces and enriches this more layered worklife.

Invitation and announcement for 100%Design

Nandos and Raw in hot, hot, hot Combo.

Leave a comment

UPDATE: See the project video footage.

When the South African success story, Nandos, decided to revamp its spiritual home in Lorentzville Johannesburg, where it started trading over two decades ago, it was bound to be anything but a
run-of-the-mill project.

Nandos Central kitchen project / home in Lorentzville Johannesburg

The brief was a collaboration with industry veteran, Tracy Lynch, who curated the relationship between Nandos and exceptional South African designer/makers. Rather than a design showcase, it focused on creating a hard-working space for a large workforce, they themselves articulating a unique and authentic ZAesthetic, true to the feisty Nandos’ spirit.

Nandos home in Lorentzville Johannesburg

There followed an exceptional year of conceptualising, liaising, communicating, collaborating, producing and delivering. This culminated, near the end of 2014, in the launch of Central Kitchen, an expansive, interconnected campus of seven buildings.

Nandos home in Lorentzville Johannesburg

Originally approached to supply the, now famous, Ikonik and Klik system products, Raw Studios presented a mock-up of the Offis™ system. The clients were won over by the superior combination of quality, ruggedness, real design, and the honest price tag; and so, the contract for the complete office workstation and storage solution was awarded to Raw – a contract second in value only to that of the main contractor.

Nandos home in Lorentzville Johannesburg

In addition to the main office furniture component, Raw studios, amongst others, also supplied chairs, discussion- and training-tables.

Additional orders have been rolling in since the end of the project. On top of this, Raw have now also been included in the prestigious Nandos’ Design Collection, one of only five companies nationwide. This further strengthens an already inspiring and powerful relationship between the two companies. See our next blog > new chair.

The Central kitchen project will undoubtedly be appreciated as an historical and pivotal South African creative collaboration and Raw Studios is proud to have had a significant role to play.

Nandos Central kitchen project