Raw is branching out

The latest addition to the Raw product family is Takke, an Afrikaans word for ‘tree branches’.

You may well ask what this “Takke” we are alluding to is? “Takke” is a wall-mounted coat rack with its shape and form inspired by and derived from the simplified silhouettes of tree branches. The branch structure lends itself naturally to the shaping of hooks and hanging spaces. These natural hooks and hangers are what attracted our attention initially and formed the biggest inspiration for the design. Precedents for coat rack design are readily available. Few acknowledge the origins of the design. We aim to rectify this.

Inherently the shape of tree branches does not lend itself to a modular simplistic design, nor to the cost-effective use of materials, but at Raw Studios our design philosophy is driven by such essential goals.

We considered the various aspects of the designs and combined them with the instinctive jointing techniques we make use of. The product that finally emerged is esthetically pleasing and functional. It also boasts of exceptional economical use of materials and resources.

Once Takke is officially launched in all its varying configurations, we believe this product will successfully branch out into many interiors and into people’s hearts.