We eat concepts for breakfast

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RAW Earthworld FNB CollaborationAndre Eksteen from Earthworld Architects loves designing furniture but as he runs a busy architectural and interior practice, there never seems to be enough time to realize this passion. That is where Raw Studios comes into the picture, as we have successfully collaborated with the Earthworld team on several occasions. The latest was working together on several concepts they created for the FNB premier banking office space solutions. These are far from traditional office systems and reflect the progressive thinking that is already well known from FNB. Almost reminiscent of the Google workplace, it is open plan, and very feel good, with equal amounts of seriousness and fun. There are Hot desking units that wrap around the users and collaborative plug and play creativity inducing areas that address mobile users’ needs, and team coloured whiteboards for the Premier teams’ brainstorming sessions.

Raw Studios developed these concepts into actual products for Earthworld and supplied these directly to FNB. The response has been very positive. Creating products from highly conceptual ideas is a great challenge and sometimes a hard journey of testing and discovery, with all the accompanying highs and lows of such a process. But that’s just how we do the thing we do.

 

Plywood radios on a mission

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Raw designed and produced plywood-clad radios used as promotional items for ICR, a pirate radio station in Joburg central. At a recent ICR event in Melville these sweet little radios were all the rage as fans clamoured to get their paws on the object. Marketing brainchild of Joao Orecchia, one of the founding members of ICR, the radios were conceived to promote ICR and their mission:

 

“ICR or Invisible Cities Pirate Radio is an alternative to mainstream radio in Johannesburg. It is a place for artists and experiments. A place to talk about our city”

“At once super-local and super-international, ICR reaches all of the Johannesburg city centre, Newtown and Braamfontein via the airwaves on 102.2 fm, and the rest of the world via live stream.”