Customerization now trending at Raw.

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Since we started focusing on designing modular furniture systems instead of merely objects, customization was forced to take a back seat to versatility and affordability but we do believe we have now found a healthy balance.

Within well-considered systems we believe we can provide a multitude of designed solutions that have a wider uptake and greater impact, with a higher end look and feel, but still at an affordable price.RAW Studios Customerization surfaces Ohtwo chairThat said, systems are inevitably pretty generic by nature and as we start working on bigger and bigger projects (100+ workstations) for larger organizations we recognized the need, and the fun really, of what we are now calling Customerization. Customerization is the one on one interaction we now encourage with organizations that want to add something of their own to our various office applications.RAW Studios Customerization Office Range Workspace Storage Co-space StorageWe recently completed a Mockup for a very large and well-known scientific research organization where we, in collaboration with Design Team Fabrics and In Awe Interiors, customerized in the following ways:

Vertical surfaces, such as doors and drawer fronts have customerization options that range from vent design and handle options to colouring and branding. In addition to this our available machining options, milling and laser engraving allows us to brand certain surfaces in a very cost effective way.RAW Studios Customerization office furniture doors drawer lockers frontsAdding Colour works great in many ways from assisting with way finding to defining departmental identities or simply livening up a space. We add colour in the form of specially formulated wood stains for vertical surfaces and high pressure laminates for seating or other horizontal work surfaces.RAW Studios Customerization Din+ Range Furniture tables chairsUpholstery of certain office elements can have a wonderful effect on the look and feel especially if those have been colour coordinated for the organization or project as we had done for this mockup in conjunction with the amazing people at Design Team.RAW Studios Customerization Co-space Office Furniture Upholstery PodThese are just a few ways in which we create a unique look and feel for organizations on project basis. We have had such good feedback that we have decided to showcase this offering at Inspire B@B Trade Show on the 1 – 3 June 2016, stand CON10 . Please join us there to discuss your next great project.

See us at Inspire Trade Expo 1 - 3 June 2016

See our video of the mockup:

Nandos and Raw in hot, hot, hot Combo.

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UPDATE: See the project video footage.

When the South African success story, Nandos, decided to revamp its spiritual home in Lorentzville Johannesburg, where it started trading over two decades ago, it was bound to be anything but a
run-of-the-mill project.

Nandos Central kitchen project / home in Lorentzville Johannesburg

The brief was a collaboration with industry veteran, Tracy Lynch, who curated the relationship between Nandos and exceptional South African designer/makers. Rather than a design showcase, it focused on creating a hard-working space for a large workforce, they themselves articulating a unique and authentic ZAesthetic, true to the feisty Nandos’ spirit.

Nandos home in Lorentzville Johannesburg

There followed an exceptional year of conceptualising, liaising, communicating, collaborating, producing and delivering. This culminated, near the end of 2014, in the launch of Central Kitchen, an expansive, interconnected campus of seven buildings.

Nandos home in Lorentzville Johannesburg

Originally approached to supply the, now famous, Ikonik and Klik system products, Raw Studios presented a mock-up of the Offis™ system. The clients were won over by the superior combination of quality, ruggedness, real design, and the honest price tag; and so, the contract for the complete office workstation and storage solution was awarded to Raw – a contract second in value only to that of the main contractor.

Nandos home in Lorentzville Johannesburg

In addition to the main office furniture component, Raw studios, amongst others, also supplied chairs, discussion- and training-tables.

Additional orders have been rolling in since the end of the project. On top of this, Raw have now also been included in the prestigious Nandos’ Design Collection, one of only five companies nationwide. This further strengthens an already inspiring and powerful relationship between the two companies. See our next blog > new chair.

The Central kitchen project will undoubtedly be appreciated as an historical and pivotal South African creative collaboration and Raw Studios is proud to have had a significant role to play.

Nandos Central kitchen project

We eat concepts for breakfast

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RAW Earthworld FNB CollaborationAndre Eksteen from Earthworld Architects loves designing furniture but as he runs a busy architectural and interior practice, there never seems to be enough time to realize this passion. That is where Raw Studios comes into the picture, as we have successfully collaborated with the Earthworld team on several occasions. The latest was working together on several concepts they created for the FNB premier banking office space solutions. These are far from traditional office systems and reflect the progressive thinking that is already well known from FNB. Almost reminiscent of the Google workplace, it is open plan, and very feel good, with equal amounts of seriousness and fun. There are Hot desking units that wrap around the users and collaborative plug and play creativity inducing areas that address mobile users’ needs, and team coloured whiteboards for the Premier teams’ brainstorming sessions.

Raw Studios developed these concepts into actual products for Earthworld and supplied these directly to FNB. The response has been very positive. Creating products from highly conceptual ideas is a great challenge and sometimes a hard journey of testing and discovery, with all the accompanying highs and lows of such a process. But that’s just how we do the thing we do.


Plywood radios on a mission

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Raw designed and produced plywood-clad radios used as promotional items for ICR, a pirate radio station in Joburg central. At a recent ICR event in Melville these sweet little radios were all the rage as fans clamoured to get their paws on the object. Marketing brainchild of Joao Orecchia, one of the founding members of ICR, the radios were conceived to promote ICR and their mission:


“ICR or Invisible Cities Pirate Radio is an alternative to mainstream radio in Johannesburg. It is a place for artists and experiments. A place to talk about our city”

“At once super-local and super-international, ICR reaches all of the Johannesburg city centre, Newtown and Braamfontein via the airwaves on 102.2 fm, and the rest of the world via live stream.”