When development started on the Rollo stool we had two clear aims that we wanted to achieve. Firstly, it had to be a true flat-pack object that was quick to assemble, using only the inherent strength properties of the birch plywood and no mechanical fixings. Secondly, it had to be so efficiently produced that we could offer it at a very competitive price.
To achieve this we employed a “stress” joint developed months earlier for a much smaller object, scaled this up and started prototyping and tweaking through a series of models until we were happy with the integrity of the jointed construction. Form followed innovation in this case, as we set to work on a series of experimentations in form while constantly being aware of optimal material usage. Discovering that we could produce another new product on the same piece of material, utilizing the areas that would normally be wasted during the machining process, meant that we achieved increased efficiency and lower cost per unit.
Rollo will be ‘tested’ on the public during the Food Wine Design Fair (23 – 25 November 2012, Hyde Park Corner Shopping Centre Rooftop). We are obviously hoping for lots of good (or bad) feedback to guide us in further development.
The latest addition to the Raw product family is Takke, an Afrikaans word for ‘tree branches’.
You may well ask what this “Takke” we are alluding to is? “Takke” is a wall-mounted coat rack with its shape and form inspired by and derived from the simplified silhouettes of tree branches. The branch structure lends itself naturally to the shaping of hooks and hanging spaces. These natural hooks and hangers are what attracted our attention initially and formed the biggest inspiration for the design. Precedents for coat rack design are readily available. Few acknowledge the origins of the design. We aim to rectify this.
Inherently the shape of tree branches does not lend itself to a modular simplistic design, nor to the cost-effective use of materials, but at Raw Studios our design philosophy is driven by such essential goals.
We considered the various aspects of the designs and combined them with the instinctive jointing techniques we make use of. The product that finally emerged is esthetically pleasing and functional. It also boasts of exceptional economical use of materials and resources.
Once Takke is officially launched in all its varying configurations, we believe this product will successfully branch out into many interiors and into people’s hearts.
New Klik Free Standing System
We get it! …… An important part of innovation is listening to clients’ needs (and fears). As Raw has always been obsessed with making things easier for users, it is just natural that our systems should constantly evolve. Apart from the small tweaks we perform for our larger projects, we at times make substantial changes or add features to our workhorse systems, effectively creating something new and infinitely more useful while retaining the essence of what made the system so popular.
An example of this was when we started brainstorming the idea of creating a freestanding version of our most popular product, the Klik™ storage system. By adding two well balanced, cnc manufactured steel legs to the side of the backing board and holding it all together with laser-cut plates that slide into the steel profile, we then allowed gravity do the rest of the work.
By making the Klik™ system freestanding, we effectively lower the threshold for clients who feel they don’t want to bother with fixing that beautifully crafted backing board to the wall or feel they are not DIY savvy enough to wield an impact drill. But it is more involved than just that. We have widened the range of applications of the Klik™ system. We can now transform this already super adaptable and useful system into a fully fledged office system with reiterations already prototyped for modular partitioning, workstations, collaborative spaces and hot desking pods.
Klik™ has been used in private, commercial and retail environments with great results, plus the range of components available is constantly increasing in number and evolving in use. Please watch this space as Klik FS will be going into production in the next month or so and is set to excite the modular furniture market.
“Rawbotics” is all about future proofing and having fun with it.
It is with great excitement that we welcome the newest member of the Raw team, especially because this guy doesn’t take lunch breaks or days off. It’s an ABB 6400 robot arm that we acquired second hand from the UK supplier Global Robotics. Once we figure out how to use this 6 axis cutting demon, it will be put to work on cutting 2 and 3D prototypes for testing and small production runs.
Apart from all the possibilities and opportunities that this machine will eventually help create for Raw Studios, the other things we like about it is that it is huge, orange, moves like a ballerina, and looks super cool.