RAW-licious cafe feeds the design shoppers hunger with Decorex and House and Leisure.

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All furniture supplied by RAW Studios

The RAW-licious Cafe: Decorex Joburg 7 – 11 August 2013

The RAW-licious Cafe is the trendy place to go for organic offerings such as soups, salads, and wraps. All furniture supplied by RAW Studios.

Raw Studios has a delicious side that we are proud to be able to show in collaboration with Decorex Joburg 2013. This year, Hall 5 will host the RAW-licious Cafe earmarked to offer a happy place for shoppers to find a moment of respite in a space that nurtures and stimulates a sense of wellbeing. This will be the first concept restaurant that Raw Studios will be furnishing in an exhibition space. The idea is to furnish a restaurant space with Raw Studios furniture and objects, drawing on our products’ soft and calming aesthetic to create a peaceful space for shoppers to take a break in. Remember to come find your Bliss at RAW-licious Cafe Decorex Joburg 2013. Our Ikonik woodlockers can also be seen at House And Leisure’s interactive stand.


All Raw Products at last year’s prices and the most important KLIK component now 25% more affordable.

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We are delaying our yearly price increase for another 30 days to give our existing and new clients a chance to purchase our products at last year’s prices. As a bonus thank you from us, we also offer the following amazing deals:

By permanently lowering the cost by 25% of the KLIK ™system Backing board, undoubtedly the most important component in the range, we’re making it more affordable for people to own one of our top selling products.

Klik at DecorexKlik at Decorex

To add to the specials, we are giving away 1 Standup™ laptop or tablet stand for every 3 Rollo™ purchased by the end of August. If that is not enough, we will be giving away 1 Standup™ laptop or tablet stand for the first 10 purchases of R1 000.00 or more on all other products.

Be sure to get it before the end of August!

We now offer training in design and manufacture using CNC technology.

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We recently welcomed a group of students from the Interior Architecture course at the University of Pretoria into our workshop. They were given an object to design and after a week ended up with a full scale working prototype. The course was aimed to help the students gain an understanding of the processes and methodologies present in the manufacturing environment. If the manufacturing process and the restrictions and/or opportunities thereof is better understood one can make more informed decisions during the design process. We intend to extend this course to professional creatives in the architecture, interior design, product design and engineering industries in the near future.

The training started with an introduction to engineered timber (specifically Finnish Birch plywood), design tactics for CNC router cutters, methods of joinery and a discussion of finishing processes. The students were then given a brief to design a trolley that is suitable for an outdoor market. They conceptualised their designs and presented them the next day. Design discussions and laser cut scale models gave the students a chance to engage with the problem. Soon enough the designs were looking promising and we cut four working prototypes of a quite sophisticated stature.

Prototyping is a means to test and refine a design in terms of function, material performance and aesthetics before production.

The response was overwhelmingly positive from all involved.

Raw is almost famous.

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Film Crews at Raw Studios


Raw has recently been host to two film crews wanting to find out more about the what’s and the how’s of our business. First up was a crew from Kyknet’s breakfast show called Dagbreek. Raw has also supplied all the furniture for their studio set, so our products can now be seen frequenting the early morning airwaves. Their insert on the show can be seen here:



A crew from Distel’s Fine Brandy By Design Brand was next as part of a bar design competition that Raw was chosen for. Distel is aiming to “Hipify” their brandies to appeal to a younger market and this competition forms part of that campaign. Their clip can be seen here:

Learn how to collaborate with us (part 1).

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First in the series of Raw Studios ”How To” docs.

We often get asked the following question: How can we contact you and make use of your expertise and capabilities on our projects?

The contact part is the easy bit, but its the interaction (with Raw and other service providers) and the process stages followed before and during the project that is daunting to most clients. They have questions and concerns that makes them hesitate in the process and unsure of the outcome.

With this blog and a couple more over the coming newsletters, I would like to explain these steps, and also shed some light on what exactly we would expect from you and what you can expect form us.

The Structure will be loosely based on the Design Council’s Double Diamond model, with additional supporting strategies from other models.

For a start let look at the four big stages and briefly what each stage entail.

The four big stages model

Stage 1: Discovery (initiation). “1st quarter”
Although not necessarily the start of the project, this is the stage where you as the client gets your ideas and inspiration. In some instances we are not even involved yet.

Stage 2: Define. “2nd quarter”
In the definition stage you will clarify your concepts and identify your objectives and goals for the project. This is where you define the project brief.

Stage 3: Develop. “3rd quarter”
The development stage can also be called the problem solving stage. If you need expert advice from other disciplines, this is the last stage where such experts can be brought in. Its here where all the ironing out of problems and refining of aesthetics happen.

Stage 4: Delivery. “4th quarter”
Here we will have the project or product ready for final approval, and scheduled to be launched. If it is a site-based project, this is where we will go on to site for installation.

Next time we will be focusing on the initial idea and conceptualization of that idea.