So you’ve watched the teaser video, above, right? Good, now let’s get you up to speed with the rest of the story.
In our last blog newsletter we gave a little taste of a current project for the University of Pretoria , which sparked the development of a brand new furniture range. (Didn’t read it? Find out more by clicking on this link: …).
The Stilts™ Range.
Is a new living- centred system that can adapt to our ever changing environments, be it at home or in the workspace. This range can easily be customized to suit not only your needs but also your wants.
It’s just too exciting to keep it to ourselves! So, we’re going to shed some light on the range as we go along.
These images are only the tip of the iceberg of what The Stilts™ can do. And to be honest, it’s kind of crazy how we just keep discovering new possibilities and solutions within this range. We’re starting to wonder if it even has limits…
We’re looking forward to seeing where the Stilt’s road takes us and will keep you updated on developments. Give us a shout and let us know what you think.
“Had enough of what?” the unenlightened employer may ask.
At RAW we are fighting the system, the system that keeps providing us with ill conceived, unsustainable, badly designed and ridiculously pollutive office furniture and workspaces. The same antiquated system that treats employees as numbers and doesn’t acknowledge health and wellbeing.
It’s 2017, for Pete’s sake, the world has moved on and so has the workplace. Let’s abolish that outdated ‘thinking’ of what an office is and acknowledge the right to healthy, ergonomic and just generally well considered workplaces that we, the lifeblood of companies everywhere, deserve.
The unenlightened employers may say: “What is even the use of this ‘workspace movement’ shenanigans? Everyone just sits at a computer and slaves away. It is not a playground. We are here to work, it’s serious business.”
To them we say, Consider this: Creativity is now widely considered the main driving force within business and the creation of spaces that are directly inducive to creative thinking and furthers easy collaboration between colleagues, is a prerequisite of companies at the cutting edge of innovation. By ignoring the movement companies will risk: stagnating, falling behind and being unable to retain valuable human talent.
So what are the workers’ demands? How do companies turn this around and avoid an uprising?
1. More innovation and creativity
Old offices restrict us, and instil fear into our creative minds*. We are scared of doing something bold, because our environments don’t encourage or facilitate it.
The dated 70s colour palette of beige and yellows and browns, accentuated with orangey wooden laminate textures, overdosed with stacks of paper and files is not going to encourage the brain to think outside the box.
inspiring workspaces = out of the box ideas = innovation = improved turnover
*Note: ‘creative’ is mentioned as an umbrella term that not only includes art and design, but also a universal creativity, for example; taking on plans differently, making changes to the regular routines, making an innovating process that can or will benefit the company, learning new programs… creativity is not just colours and paints and graphics; it’s the way you do the norm differently.
2. Healthier environments
Properly designed workplaces do not have Volatile Organic Compounds floating around, turning our brains into mush and causing respiratory problems. They do not cause long term injuries or ailments.
3. Improved employee/colleague retention
Add value to the working day by supplying us with user- centred furniture and spatial design. We immediately enjoy being at the office, minimising the risk of losing us to opposition.
4. Increased collaboration and sense of community
The spatial planning and furniture design of the workplace will make a company an inviting and uplifting environment that encourages participation and a sense of belonging amongst colleagues.
There won’t be any room for alienation anymore.
5. Higher productivity rates
By bringing in healthy, lighter and well planned workplaces, we can get the most out of ourselves, each other or our employees. User- centred design ensures comfort and considers the senses of the user occupying the space. Comfort ensures we can focus on the task at hand and not get distracted by trivial annoyances of the space we must work in.
So when all the above- mentioned aspects are brought together, a holistic, full circle of benefits emerges and improves the work life of all.
We can help.
RAW Studios, is more than a ‘furniture company’, we actually design furniture that has your health and comfort in mind. We are standing up for everyone, calling for action! Demand quality and comfort and transform your office into a healthy, user-centred workspace! It is a right we should all put into practice.
Now, we know we’re not like most furniture supplier/designers, with a showroom in the centre of town. We’ve rooted ourselves in the calming countryside, where our beautiful surrounds keep us energized and inspired to innovate. But this does not mean you should be a stranger, give us a call and make an appointment to see how we operate on our lovely hilled landscape.
Companies and designers have to keep challenging their designs to remain contemporary: a challenge that requires alternative approaches and thinking.
With some insight into what RAW is up to, here are our top 5 ways to get in tune with ‘different’:
1. Have an opposite day.
Used to tackling your design process in a specific way? Say, at a desk with all your stationery or on the floor with papers scattered around you? Get your inspiration flowing in other ways, avoid your comforts.
Go outside and document your design inspiration in a different way. Always drawing? Take photos. Used to photos? Get drawing. Make, paint, write, ask outsiders their views, build models. Different perspectives get the wheels turning, allow yourself to question and challenge your thoughts.
2. Think outside the box, or daringly embrace the box and its restrictions.
So your design language is unique to your brand only, and clients or customers know you for that specific style. That’s great, keep your niche but try to surprise your market with unexpected material, form or function. Find areas to explore that will still embrace your iconic style.
RAW is known for modular systems that address quality, function and user health. Proving its viability and efficiency in the industry, our solutions have been specked by local firms on large scale projects. So why stop there? That’s why we’re introducing two new ranges exploring new functionality and minimal fixing techniques that will inform previously unexplored applications.
Raw_Life definition: A minimal, stripped down, unprocessed and undisguised yet passionate, and powerful way of life… Informed by modular design systems that further growth, assists in functional activity and offsets the negative effects of continual change.
3. Good not perfect.
Allow yourself to stop designing. Distance gives healthy breaks. Designers always want to send out a perfect end product. This can result in over designing something that was good or maybe even better in earlier attempts.
One often receives constructive feedback and can design even better after letting the first prototype go through preliminary client or customer interaction. With our latest venture, we will be doing just that, giving the public a chance to live RAW.
4. Live on the user’s side for a while.
Get to know the design’s life after it left the controlled production environment. Understand your solution from all angles. This will help inform your design process in future projects and give you a whole new perspective. Many of the products RAW offers, are used in our own office. By doing that we can easily consider the practicalities and how user-friendly a product is.
We’re not saying buy the most expensive plane ticket to the furthest place from home. We’re saying find inspiration in local territory, find destinations where you can experience, learn or see new aspects of your homeland. Find it in nature, city movements, stories, patterns or cultural festivities. Some of the smallest experiences and sights can give the biggest light bulb moments.
Imagine an existing space where human, space and object are intertwined, where interaction is a core aspect of creating synergy between humans and their environment.
Well, stop imagining because this concept is already in the making at the Future Africa Institute, a campus for international students aimed at creating a holistic and interactive environment. Earthworld Architects’design addresses the often disconnectedness formed in the built environment by making the user an integral part of the context. The design is human centred, and creates a sense of belonging for the user.
Where does RAW fit into the picture you ask?
Earthworld Architects and the University of Pretoria, brought us on board to apply our unique furniture design to the new thinking that Future Africa Institute encompasses.
With such an exciting project, we didn’t hesitate to take on the challenge.
Staying true to modular systems, we’re approaching this range from a different perspective, and giving a fresh take on everyday furniture and spaces while pushing our core design ideas of considered simplicity, efficiency in production and of course… lovability. The range will be easy to assemble, install and move as it uses minimum permanent fixing.
RAW is ready to go all out with this range and explore all the possibilities on offer. Stay tuned for details early 2017. In the meantime, here are a few snapshots of what we’ve been up to for this project: