The RAW-licious Cafe: Decorex Joburg 7 – 11 August 2013
The RAW-licious Cafe is the trendy place to go for organic offerings such as soups, salads, and wraps. All furniture supplied by RAW Studios.
Raw Studios has a delicious side that we are proud to be able to show in collaboration with Decorex Joburg 2013. This year, Hall 5 will host the RAW-licious Cafe earmarked to offer a happy place for shoppers to find a moment of respite in a space that nurtures and stimulates a sense of wellbeing. This will be the first concept restaurant that Raw Studios will be furnishing in an exhibition space. The idea is to furnish a restaurant space with Raw Studios furniture and objects, drawing on our products’ soft and calming aesthetic to create a peaceful space for shoppers to take a break in. Remember to come find your Bliss at RAW-licious Cafe Decorex Joburg 2013. Our Ikonik woodlockers can also be seen at House And Leisure’s interactive stand.
We have two collaborations going at Decorex Johannesburg 2012. “Decorex Designer collection with Raw Studios” was initiated by Decorex itself to bring some of the coolest designers and craftsmen’s work to the public’s attention, and Raw Studios was asked to ‘house’ them using our popular Ikonik™ woodlockers. Ikonik™ is our take on the traditional steel locker, produced exclusively from Finnish Birch Plywood (even the hinges) and as the name suggests, it has become a very popular must-have object to the public.
“Decorex Designer collection with Raw Studios” can be found in Hall 5, stand E77 and an absolute ‘must visit’ whatever you do this year at Decorex. The exhibition runs from 8-12 August 2012 and you stand the chance of winning a Raw Standup™ laptop stand if you swing by to enter. Standup™, the laptop stand you can hardly do without, is also on sale at the stand.
PIA – Pretoria Institute for Architects – was the first to adopt our (still under development) klik FS system as they don’t mind being guinea pigs for innovation. We kitted out their stand at the Green Building Expo in July and now again at Decorex Jhb. “It looks fantastic and works even better than expected” were the comments from PIA management and the public at the Green Building Expo. We are sure it will be a hit once again at Decorex. Visit the PIA at Stand G11 in Hall 2 as they exhibit the best that South African Architecture has to offer. Raw and PIA will continue to collaborate throughout the year on expos and the like..
DECOREX JOBURG 2011 AWARD
Most Innovative Product
Winner: RAW™ Studios
“Each of the products of RAW Studios’ stand can be considered for an innovation award. From the Toasti heater to the new line of office furniture- RAW Studios is the design force to watch. That’s why the judges decided to award RAW Studios’ whole portfolio of products with the award for the most innovative on show. The stand clearly mirrors the RAW design philosophy: well detailed, but nothing superfluous. Everything has a purpose.” Decorex Jury