Customerization now trending at Raw.

1 Comment

Since we started focusing on designing modular furniture systems instead of merely objects, customization was forced to take a back seat to versatility and affordability but we do believe we have now found a healthy balance.

Within well-considered systems we believe we can provide a multitude of designed solutions that have a wider uptake and greater impact, with a higher end look and feel, but still at an affordable price.RAW Studios Customerization surfaces Ohtwo chairThat said, systems are inevitably pretty generic by nature and as we start working on bigger and bigger projects (100+ workstations) for larger organizations we recognized the need, and the fun really, of what we are now calling Customerization. Customerization is the one on one interaction we now encourage with organizations that want to add something of their own to our various office applications.RAW Studios Customerization Office Range Workspace Storage Co-space StorageWe recently completed a Mockup for a very large and well-known scientific research organization where we, in collaboration with Design Team Fabrics and In Awe Interiors, customerized in the following ways:

Vertical surfaces, such as doors and drawer fronts have customerization options that range from vent design and handle options to colouring and branding. In addition to this our available machining options, milling and laser engraving allows us to brand certain surfaces in a very cost effective way.RAW Studios Customerization office furniture doors drawer lockers frontsAdding Colour works great in many ways from assisting with way finding to defining departmental identities or simply livening up a space. We add colour in the form of specially formulated wood stains for vertical surfaces and high pressure laminates for seating or other horizontal work surfaces.RAW Studios Customerization Din+ Range Furniture tables chairsUpholstery of certain office elements can have a wonderful effect on the look and feel especially if those have been colour coordinated for the organization or project as we had done for this mockup in conjunction with the amazing people at Design Team.RAW Studios Customerization Co-space Office Furniture Upholstery PodThese are just a few ways in which we create a unique look and feel for organizations on project basis. We have had such good feedback that we have decided to showcase this offering at Inspire B@B Trade Show on the 1 – 3 June 2016, stand CON10 . Please join us there to discuss your next great project.

See us at Inspire Trade Expo 1 - 3 June 2016

See our video of the mockup: