When you think and design differently from other companies you initially meet with a lot of resistance and disbelief especially in something as formal as the workspace industry, after all humans are creatures that prefer to follow, to copy and to play it safe. At RAW we have never done any of those things and it has been an interesting, but often hard journey, of sticking to our mission so to speak.
At 100% Design Johannesburg this year we have been asked to feature our idea of the way to work and how workspaces can be activated, energised and equipped for meaningful work. We have happily obliged by developing some new additions to our Epik range to illustrate how effective work will be done in the future and since workplaces are everything but static.
We also have some “actual” work happening on the exhibition stand but to see more you need to visit! Read more…
Visit us at stand no. C07 from 9 to 13 August 2017 and leave your preconceptions at the door… or entrance… or whatever, just get to our stand!
At the end of the day, if we humans are left to tick time, crunching numbers, crouching over our worktops, desktops and laptops we lose perspective, we stagnate growth, we struggle to get out of our familiar territories to discover new and better solutions, we stop constructively analysing and acting on how we can improve our lives and other’s. At RAW Studios we aim to put a stop to this endless fog fluttered existence.
Just take a second out of your crazy day and let this sink in:
Humans can be dreamers, do-ers, thinkers, tinkerers, leaders, followers, talkers, silent, calculators, writers, strategists, creators, designers, problem solvers, ponderers, fixers, breakers, makers or pencil pushers.
Human beings are alive, conscious and sensitive to their surroundings. Their environment influences their concentration, productivity and well-being.
Human beings are the only planet dwellers who are able to consciously think, choose and imagine and create.
Human beings are the only planet dwellers who are able to change their environment.
And with all that ‘awesomeness’ human beings spend an average of 8 hours a day in their work environment.
8 hours to be in a fog fluttered existence? No, that’s where we come in, we’re taking you back to the awesomeness that you are, so that those 8 hours are an extension of awesomeness not, a fogged up black hole to speed through.
Every change starts with imagining something to be different, better than it is.
At RAW we take the responsibility of being able to change our work environments very seriously. From grey, fog fluttered to colourful. From mundane to magnificent. From boring to bright. From useless to user-friendly. From rickety and disposable to strong and durable.
If we make changes, we make sure those changes are improvements, generously and continuously imagined by us to make work and life better.