People usually expect big things from Raw Studios at 100% Design and this year, as always, we won’t disappoint. In addition to our collaboration with the curators to create a space for interesting workshops and talks we have been developing a range of sustainable and affordable timber frame buildings and homes that are flexible, adaptable, modular and can be customised to create a very personal home.Furniture you can live in, for those who demand well-considered design that’s healthy, environmentally responsible, fast and fuss-free.
With 13 years in the making, multiple ranges and 100’s of products available, 45 minutes was just too short to give a complete picture, so we made a short video to introduce Raw Studios and showcase one of our cornerstone products. We put the same thought and care into the making of the video as we do with anything else so please have a look at it here:
The highly adaptable Epik leg component was developed and is now used in over 50 of our product iterations by simply adjusting the length and width of the leg. This design assures that we provide a shorter lead time, create less waste and speed up the installation process.
We took our knowledge of furniture design, engineered materials and CNC manufacturing and applied it at a much larger scale to start creating our new range of furniture you can live in.
Crafting the container also led us into developing a modular timber structure and semi-permanent dwelling places. We will be giving you a glimpse into the places we’ve started to create at this years’ 100% Design.
Companies and designers have to keep challenging their designs to remain contemporary: a challenge that requires alternative approaches and thinking.
With some insight into what RAW is up to, here are our top 5 ways to get in tune with ‘different’:
1. Have an opposite day.
Used to tackling your design process in a specific way? Say, at a desk with all your stationery or on the floor with papers scattered around you? Get your inspiration flowing in other ways, avoid your comforts.
Go outside and document your design inspiration in a different way. Always drawing? Take photos. Used to photos? Get drawing. Make, paint, write, ask outsiders their views, build models. Different perspectives get the wheels turning, allow yourself to question and challenge your thoughts.
2. Think outside the box, or daringly embrace the box and its restrictions.
So your design language is unique to your brand only, and clients or customers know you for that specific style. That’s great, keep your niche but try to surprise your market with unexpected material, form or function. Find areas to explore that will still embrace your iconic style.
RAW is known for modular systems that address quality, function and user health. Proving its viability and efficiency in the industry, our solutions have been specked by local firms on large scale projects. So why stop there? That’s why we’re introducing two new ranges exploring new functionality and minimal fixing techniques that will inform previously unexplored applications.
Raw_Life definition: A minimal, stripped down, unprocessed and undisguised yet passionate, and powerful way of life… Informed by modular design systems that further growth, assists in functional activity and offsets the negative effects of continual change.
3. Good not perfect.
Allow yourself to stop designing. Distance gives healthy breaks. Designers always want to send out a perfect end product. This can result in over designing something that was good or maybe even better in earlier attempts.
One often receives constructive feedback and can design even better after letting the first prototype go through preliminary client or customer interaction. With our latest venture, we will be doing just that, giving the public a chance to live RAW.
4. Live on the user’s side for a while.
Get to know the design’s life after it left the controlled production environment. Understand your solution from all angles. This will help inform your design process in future projects and give you a whole new perspective. Many of the products RAW offers, are used in our own office. By doing that we can easily consider the practicalities and how user-friendly a product is.
We’re not saying buy the most expensive plane ticket to the furthest place from home. We’re saying find inspiration in local territory, find destinations where you can experience, learn or see new aspects of your homeland. Find it in nature, city movements, stories, patterns or cultural festivities. Some of the smallest experiences and sights can give the biggest light bulb moments.
Imagine an existing space where human, space and object are intertwined, where interaction is a core aspect of creating synergy between humans and their environment.
Well, stop imagining because this concept is already in the making at the Future Africa Institute, a campus for international students aimed at creating a holistic and interactive environment. Earthworld Architects’design addresses the often disconnectedness formed in the built environment by making the user an integral part of the context. The design is human centred, and creates a sense of belonging for the user.
Where does RAW fit into the picture you ask?
Earthworld Architects and the University of Pretoria, brought us on board to apply our unique furniture design to the new thinking that Future Africa Institute encompasses.
With such an exciting project, we didn’t hesitate to take on the challenge.
Staying true to modular systems, we’re approaching this range from a different perspective, and giving a fresh take on everyday furniture and spaces while pushing our core design ideas of considered simplicity, efficiency in production and of course… lovability. The range will be easy to assemble, install and move as it uses minimum permanent fixing.
RAW is ready to go all out with this range and explore all the possibilities on offer. Stay tuned for details early 2017. In the meantime, here are a few snapshots of what we’ve been up to for this project: